1. Create a website that rocks
We built FlaxLondon.com using the Flatsome Web Builder on WordPress, which has WooCommerce integration. The site is then hosted on WP Engine. This combination is great for startups that want something lean and agile, yet bespoke.
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2. Amplify product
launches with animated content
Customers appreciate when startups go that little bit extra when launching new products.
We designed these animations to work as Gifs and MP4s in a range of different sizes. That way, they can be used in email campaigns, on social media, and on FlaxLondon.com
3. Communicate the brand’s ethos
Thoughtful startups today are the global businesses of tomorrow.
Natural Rainfall Only
Made for life
For Flax London, we created a series of animated clips and illustrations, as well as a dedicated sustainability page on their website. Educating customers on Flax London’s sustainable approach.
4. Optimise the
website for SEO
Doing keyword research on what terms are searched for in your niche helps customers to find you online.
Keyword Research for Flax London
Keyword Research for Flax London
We advised Flax London on how to optimise their website for SEO, with insights that help with things like naming products and headlines.
5. Highlight your key messages
Handwritten typography, used sparingly, helps core messages to stand out and for the humans behind a brand to come to the fore
Setting your core messages in stone by creating bespoke typography helps focus the attention of a founding team on what really matters to the brand.
6. Affirm your digital identity
through your physical presence
Double page illustrated spread in catalogue
Illustrated stickers on packaging
Postcard packaged with shirts
Key message shared on reverse of postcard.
Illustrated headings in lookbook
The journey of a shirt, double page spread
Flax London make excellent use of illustration and handwritten typography through their physical productions. It shows that they prioritise artistry in all that they do, something that customers appreciate and now expect from a premium brand.
7. Make time for reflection
The founders of Flax London came to us with an idea: to shut the shop for a week after Christmas, a chance for the team to reflect and recharge
Callum and George taking a break
Communicating Flax London’s Christmas break on FlaxLondon.com
We created an animated loop that gave Flax London a little touch of class when they went out to their customers to let them know they are taking a break after Christmas.
8. Be Bold
Flax London decided to do an anti-black Friday campaign
Flax London came to us with their anti-Black Friday idea a week before the day. We responsed by building a custom page on FlaxLondon.com and assets they could share and promote on social media.
9. Stay on top of the latest trends
in digital storytelling
We have been advising Flax London on what they can do to stay ahead of the curve. We are exploring WebFlow, a web design platform with extraordinary possibilities. We have created a staging site for them, and have introduced two factor authentication so that their data is secure.
What is possible on the internet is changing day by day.
10. Build Strategic Partnerships
Flax London approached Sentio Space in 2018, before the brand had a website or a logo.
Since then, both brands have learnt from each other. Sentio Space has given Flax London access to its creative execution and digital strategy, while Flax London has brought forth the insights contained in this web story.
If you are intersted in building a strategic partnership with Sentio Space, please get in touch using one of the methods below.