Tiger
The key campaign work becomes the trailer's opening hook, unfolding from abstraction into a recognisable, watchful animal.
Tate Modern / Expressionists campaign trailer
For Tate Modern's Expressionists campaign, Sentio Space created a hero trailer and a set of cutdowns that turned landmark Blue Rider paintings into a vivid invitation to one of the gallery's major exhibitions of 2024.
The campaign had to create cut-through quickly: bold colour, immediate atmosphere, and a clear sense that these paintings and this story of creative friendship were worth showing up for.
Full project film
The complete trailer gathers multiple paintings, multiple animation voices, and the exhibition's core themes into one concise campaign piece built to stop attention in a crowded feed.
Watch on VimeoTate Modern wanted the trailer to feel iconic and memorable: a spectacle of colour that could position the exhibition as a rare opportunity to encounter these works together in London. The brief also stressed friendship, collaboration, sound, and the role of women within the Blue Rider movement.
Sentio Space answered that by bringing together three animators, each responding to different paintings with a distinct sensibility while staying inside one campaign system. The works do not merge into a single house style; they remain recognisably different, which strengthens the theme of creative collaboration.
The result is both promotional and interpretive. It sells the exhibition, but it also begins to express what made the movement artistically alive in the first place: colour, collaboration, experimentation, and emotional force.
The key campaign work becomes the trailer's opening hook, unfolding from abstraction into a recognisable, watchful animal.
Subtle shifts in colour and light intensify the atmosphere without overwhelming the original painting.
Gesture takes the lead here, adding suspense and performance energy to the emotional register of the work.
A gentler response that still carries colour, atmosphere, and movement, extending the world of the painting rather than merely animating it.
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