The Cambridge Judge Business School at the University of Cambridge wanted an innovative way to convey the philosophy behind its one year MBA. Sentio Space went to idyllic Cambridge to interview Professor of Marketing, Jaideep Prabhu, and three students.
Four hours of audio was captured during the session, which was carefully edited down to shine a light on the most important aspects of the course.
We are intrigued at Sentio Space by the relationship between creativity and play, often finding the best ideas arrive while humour is in the air. This experience is shared by students at Cambridge Judge Business School, who note that the environment itself, with its beautiful surroundings and buildings, fosters fresh thinking and innovation.
To tie it all together, Sentio Space created a documentary style animation summarising the philosophy in one succinct and stylish piece.
Communicating with clarity and sensibility through online channels is now a defining feature of effective educational institutions. Animation is an increasingly popular route, as it allows diverse characters and multiple locations to be realised without the need of film crews and location scouts. Identities can be concealed when sensitivity is required. And it is at home with younger audiences.
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