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Cambridge Judge Business School

The Spirit of Play

The Cambridge Judge Business School at the University of Cambridge wanted an innovative way to convey the philosophy behind its one year MBA. Sentio Space went to idyllic Cambridge to interview Professor of Marketing, Jaideep Prabhu, and three students.

‘It’s a collaborative approach to problem solving and learning by doing’

#oneyearMBA #Teamwork

Four hours of audio was captured during the session, which was carefully edited down to shine a light on the most important aspects of the course.

‘We are right in the heart of one of the most entrepreneurial ecosystems in the world’

#ProfessorJaideepPrabhu #CambridgeJudgeBusinessSchool

We are intrigued at Sentio Space by the relationship between creativity and play, often finding the best ideas arrive while humour is in the air. This experience is shared by students at Cambridge Judge Business School, who note that the environment itself, with its beautiful surroundings and buildings, fosters fresh thinking and innovation.

‘It is in that spirit of play that you are able to discover things’

#ProfessorJaideepPabhu #spiritofplay #innovation #creativity

To tie it all together, Sentio Space created a documentary style animation summarising the philosophy in one succinct and stylish piece.

Educational Institutions


Communicating with clarity and sensibility through online channels is now a defining feature of effective educational institutions. Animation is an increasingly popular route, as it allows diverse characters and multiple locations to be realised without the need of film crews and location scouts. Identities can be concealed when sensitivity is required. And it is at home with younger audiences.

Cambridge University

The Spirit of Play

Encouraging students to attend the one year MBA

Go to story

Prevent

Dear Michael

Animating a heartfelt letter to a lost brother

Go to story

Hult Business School

Going Beyond Business

Explaining the philosophy behind an alternative approach to education

Go to story

Imperial College London

A Global Update

Animated video update shared with alumni around the world

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Surrey University

A Child's Life is Like a Piece of Paper

A short story about the impact of a scholarship on students at Surrey University

Go to story

BBC Ideas

The History of the Nipple

Animated documentary for the BBC Ideas educational platform

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2Simple

Improving Education

We created five animations to explain how 2Simple operates

Go to story

The School of Life

Why Parents Are A Nightmare

Visual essay for Alain de Botton's School of Life

Go to story

Art
Galleries

 

The National Gallery

Tate Modern

Tate Britain

National Portrait Gallery

The Royal Academy

Four Corners Gallery

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Educational
Institutions

 

Cambridge University

Imperial College London

Surrey University

Prevent

Hult Business School

BBC Ideas

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Statement
Brands

 

Patch Plants

Audemus Spirits

Flax London

Nike

Hello Fresh

Schroders

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