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Prevent

A letter to Thomas

There is a delicate balance between ideology as a sense of purpose and ideology as a source of terror. In January 2021, we connected Amy Tibbles with Prevent, a government organisation that aims to reduce the number of people who become terrorists. She animated a letter that Michael Evans has written to his brother Thomas who died in 2015 as a British al-Shabab jihadist fighting in Kenya. 

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Amy built her visual language around the idea of being contained within a house and coming into contact with obstacles at home.

“There are days when I wish I could
see your face again” – Thomas to
Michael

This masterclass in visual storytelling left us searching for superlatives. The deep blue colour Amy has chosen as her base highlights the gravity of the story, as well as the isolation felt by both Thomas and Michael as their friendship is put into jeopardy. A brother to brother relationship is one of the most rewarding, yet it is also one of the most challenging. Amy has captured the delicate balance between love and resentment, acceptance and remorse, support and competition. All within the confines of the home.

Credits

A Sentio Space Production

Letter written by Michael to Thomas 

Directed and Animated by Amy Tibbles

Client: Prevent

Agency: CRS

Music: Joe Watkinson

Voice Artist: Elliot Hardman

Voice: Elliot Hardman

 

“There are no more superlatives left.

Just beautiful.

Thank you.”

 

Adrian Mullen, CDS

Educational Institutions


Communicating with clarity and sensibility through online channels is now a defining feature of effective educational institutions. Animation is an increasingly popular route, as it allows diverse characters and multiple locations to be realised without the need of film crews and location scouts. Identities can be concealed when sensitivity is required. And it is at home with younger audiences.

Cambridge University

The Spirit of Play

Encouraging students to attend the one year MBA

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Prevent

Dear Michael

Animating a heartfelt letter to a lost brother

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Hult Business School

Going Beyond Business

Explaining the philosophy behind an alternative approach to education

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Imperial College London

A Global Update

Animated video update shared with alumni around the world

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Surrey University

A Child's Life is Like a Piece of Paper

A short story about the impact of a scholarship on students at Surrey University

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BBC Ideas

The History of the Nipple

Animated documentary for the BBC Ideas educational platform

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2Simple

Improving Education

We created five animations to explain how 2Simple operates

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The School of Life

Why Parents Are A Nightmare

Visual essay for Alain de Botton's School of Life

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Art
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The National Gallery

Tate Modern

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Cambridge University

Imperial College London

Surrey University

Prevent

Hult Business School

BBC Ideas

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Flax London

Nike

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