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Tata Communications

The Spirit of Innovation

Tata Communications sponsors some of the best sports brands on the planet, including Formula 1® and MotoGP. Sentio Space tells the story of how Tata’s work in sport connects to its activities in other industries. The final piece is a one minute animation shown at Tata’s global sponsorship events.

The story is built around a three chapter structure. Each chapter begins with an insight before conveying how said insight relates to both sport and industry.

Tata_Communications_Golf Swing_sentio_space_animation_studio

“The best places
can be hard to reach”

The first chapter expresses how Tata’s ability to live stream golf played in remote locations feeds into the organisation’s capacity to help banks transfer funds in a flash.

Tata_Communications_sentio_space_Communication is Two Way

“Being at the pinnancle
demands reliability”

The second chapter shows how Tata’s work to help Formula 1® teams make decisions in a fraction of a second connects to the seconds it shaves off ground time for global airlines, saving them millions of dollars.

Tata_Communications_3D_sentio-space-animation-studio

“Communication
is two-way”

Finally, we relay how Tata’s in depth understanding of the marriage between sports and fans underpins its digital first approach to engagement.

“It’s been a fantastic experience working with Sentio Space. Very smooth project management throughout 45 odd days, and we’ve arrived at a very satisfactory result. It was a challenge encapsulating our message within the 60 seconds, but I think and hope we’ve managed it.”
Ashutosh, Marketing, Tata Communications

Brands


It is not easy for brands to create a connection with their customers. When it is achieved, it is almost always by pairing a fantastic product with solid storytelling. Animation is particularly popular amongst brands who want to imbue a touch of class. Our commissions from commercial outfits tend to give room for artistic impression while still conveying a key message at heart.

Audemus Spirits

The Home of Pink
Pepper Gin

Inviting customers into the world of award winning Pink Pepper Gin

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Tata Communications

The Spirit of Innovation

Shock and awe impact piece for events

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Nike

Cycling in the Mountains

Adding animated flourishes to an editorial piece for Nike

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Hello Fresh

Cheaper Than You Think

Generating student signups via Instagram and Snapchat stories

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Edelman UK

Stories That Never
Stand Still

A unique set of stories about people with ADHD

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Schroders

Inclusivity at Work

Helping a bank talk about inclusivity at work.

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The Wedding Shop

Kaleidoscopic Gifts

Amplifying a print campaign across digital

Go to story

2050cards

The Green Way to Send A Card

Launching a technology startup

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Promega UK

An Evolutionary Frontier

Explaining the brand's ethos and purpose

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Confirm Testing

Lateral Flow Tests, Remember them?

Explaining how to use at-home Covid-19 tests

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Patch Plants

Trees at Home

Helping an online retailer convert customers at Christmas

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SoPro

The Fantastical Machine

Explaining how a company works in 60 seconds

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Art
Galleries

 

The National Gallery

Tate Modern

Tate Britain

National Portrait Gallery

The Royal Academy

Four Corners Gallery

See All

Educational
Institutions

 

Cambridge University

Imperial College London

Surrey University

Prevent

Hult Business School

BBC Ideas

See All

Statement
Brands

 

Patch Plants

Audemus Spirits

Flax London

Nike

Hello Fresh

Schroders

See All
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