The Wedding Shop

Amplifying a print campaign
across digital

The Wedding Shop is the UK’s leading wedding shop gift list service. The company wanted help taking its advertising efforts from print to digital, making sure there is consistency across channels. Sentio Space takes the designs and turns them into Instagram Stories, YouTube Bumper Ads, as well as Gifs that work on the Google Display Network.

Instagram Stories

The Wedding Shop’s 2020 print campaign involves a kaleidescope approach to the visual language. This Instagram story, one of a set of six we created, limited to 15 seconds in length, adds movement to the vision & generates signups with a call to action at the end.

Google Display Network

Brands can now create engaging Gifs and share them across the entire Google Display Network, a group of more than 2 million websites, videos and apps. Display Network sites reach over 90% of Internet users worldwide. Here is an example of one Gif from a set of 30 Sentio Space created for The Wedding Shop.

YouTube Pre-Roll

Using Google AdWords, you can roll any of your YouTube videos before the videos viewers on YouTube want to watch, creating brand awareness and generating click throughs to a landing page.

The Wedding Shop

‘How it works’ Video

The Wedding Shop underwent a brand evo which launched in 2020. We created this ‘How it Works’ video, incorporating the fresh new look. It explains The Wedding Shop’s service to current and potential customers.

The Wedding Shop

How we met

The first animations we created for The Wedding Shop were three Instagram stories inspired by The Generation Game. These received competitive click throughs and led to further work.

Brands

It is not easy for brands to create a connection with their customers. When it is achieved, it is almost always by pairing a fantastic product with solid storytelling. Animation is particularly popular amongst brands who want to imbue a touch of class. Our commissions from commercial outfits tend to give room for artistic impression while still conveying a key message at heart.