The Grocers’ Company
An 800 year history
The Grocers’ Company, one of the ‘Great Twelve’ Livery Companies of the City of London, tasked us with creating a short animation to sum up its illustrious 800 year history, as well as its present day purpose and charitable aims.
Following a recent refining of their mission statement, the Grocers’ Company was looking for a way to bring it to life, seeking to communicate its purpose in a clear and creative way. The Company’s Clerk helped bring the project to fruition after seeing the work we did for the National Gallery’s bicentenary (you can watch it here), requesting something similarly characterful, engaging and combining photography with animation.
Angelica Lena directed and developed the mixed media style, animated by the talented Matt Stewart Tribe, in which we combine photographic elements with drawn animation and colourful paper cut outs, all layered over a cream background to create a crisp and playful effect. We particularly love the simple paper cut-out shapes, which shift in colour when overlapped.
The script, written by Oliver Trace in collaboration with The Company, effectively condenses 800 years of history in to just 5 minutes, and stays true to one of our core goals at Sentio Space – to inform and educate. We’re pleased to have delivered a film that satisfies numerous stakeholders at the Grocers’ Company, and will serve them well, as the organisation communicate its history and future charitable purpose to new audiences.
Client: The Grocers’ Company
Direction by Angelica Lena
Animation by Matt Stewart Tribe
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