The Fishmongers’ Company

Fish, philanthropy and fellowship

From the earliest days of 1482, the Fishmongers’ Company has stood steadfast on the banks of the river Thames, weathering over 500 years of change (not to mention the Great Fire of London). Originally founded to guarantee the quality of fish sold in the city, today their reach extends into numerous philanthropic ventures, including supporting schools and prisons. We were excited to be asked to create a short animation that encapsulates this fascinating slice of British history.

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Animation enables us to vitalise events that occurred hundreds of years ago

“We believe sociability is a
talent and we hold it dear,
as a powerful tool to be
used for good”

– The Fishmongers’ Company

Recounting a 500 year history in 3 minutes is no mean feat, and Angelica’s skillful and unique illustration perfectly conjures up a London of the 1400s whilst also transitioning seamlessly to today. Her paper cut-out style lends itself well to creating architectural forms, as well as stylised human figures. Paired with a light voiceover, music from Benjy Barkes, and seamless animation from Matt Stewart-Smith, the final result is a pacey and delightful piece.

Credits

Client: The Fishmongers’ Company

Audiovisual Studio: Sentio Space

Illustration: Angelica Lena

Animation: Matt Stewart-Smith

SFX and Music: Benjy Barkes

Educational Institutions

Communicating with clarity and sensibility through online channels is now a defining feature of effective educational institutions. Animation is an increasingly popular route, as it allows diverse characters and multiple locations to be realised without the need of film crews and location scouts. Identities can be concealed when sensitivity is required. And it is at home with younger audiences.