Patch Plants is a start up taking the indoor plant space by storm. For the 2019 Christmas season, Sentio Space creates a campaign that encourages people to buy their Christmas tree from Patch. The campaign is multi-channel, distributed across YouTube, Facebook, Instagram and Email. London based animator Amy Tibbles brings the vision to life.
The core message conveyed is that for each tree delivered, a tree is planted. Here we see the idea expressed as an Instagram story.
The visuals are designed so that the film can be made as both a vertical and square piece for Instagram stories and feed, as well as horizontal for Facebook and YouTube.
It is not easy for brands to create a connection with their customers. When it is achieved, it is almost always by pairing a fantastic product with solid storytelling. Animation is particularly popular amongst brands who want to imbue a touch of class. Our commissions from commercial outfits tend to give room for artistic impression while still conveying a key message at heart.
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