Promega UK

An Evolutionary Frontier

Promega UK reached out to Sentio Space having recently moved to a state of the art training and development facility in Southampton Business Park. They wanted an animation that explains what the business does to prospective clients, emphasising the importance of their new home.

“We sit on an evolutionary frontier where science, business and human well-being intersect.”

#innovation #PromegaUK

We had several sessions with Promega UK’s Head of Marketing and dug into all of the company’s existing assets to create a precise and intimate script that does justice to the prestige of the organisation.

“We have a culture that emphasises developing deep and enduring relationships with our customers.’

#EnduringRelationships #Promega UK

We wanted to find a style that aligns with the brand’s identity. This was achieved primarily through the use of colour, injecting the Promega yellow throughout the piece. The animation style is handcrafted, an approach that gets across the importance of building enduring relationships at Promega.

“With state of the art demo and training labs, there is a
Strong emphasis on creating a cleaner, greener future.’

#StateoftheArt #PromegaUK

The animation has helped get everyone in the team aligned in terms of brand messaging and has given the organisation a piece of powerful content that will endure for years to come.

Client: Promega UK

Directed by Angelica Lena

Written by Oliver Trace

Animated by Lorenzo Mercanti

Sound Design by Benjy Barkes

Brands

It is not easy for brands to create a connection with their customers. When it is achieved, it is almost always by pairing a fantastic product with solid storytelling. Animation is particularly popular amongst brands who want to imbue a touch of class. Our commissions from commercial outfits tend to give room for artistic impression while still conveying a key message at heart.